Purpose, Mission, Vision, and Values
Core Purpose (Why We Exist)
To strengthen the competitiveness of American and global organizations and to improve the well-being of communities here and around the world through performance excellence.
Core Values (How We Lead)
Our Focus is on Being Better Tomorrow Than We are Today!
- Visionary Leadership
- Customer-Focused Excellence
- Valuing People
- Innovation & Agility
- Integrity & Societal Impact
- Stewardship & Accountability
- Systems Thinking
- Collaboration & Partnership
Envisioned Future (BHAG — 10–30 Years)
A world where excellence is the expectation in both organizations and communities — and a global landscape where the Baldrige Framework is the world’s most trusted standard for organizational performance excellence and leadership.
Realizing Our Vision
By working alongside communities, organizations, and leaders across America and around the world, we support shared systems of excellence, and we strengthen competitiveness and build resilient and thriving workforces. This collective commitment to performance excellence contributes to stronger communities and a more interconnected and prosperous global economy.
Mission (What We Do Now)
We equip leaders and organizations globally with knowledge, tools, recognition programs, and systems that improve performance, strengthen communities, and expand prosperity.
